Creating
Impact with
Partners.
Our Actions
Through collaboration with expert organizations, we develop long lasting partnerships and programs that enable our brands and our people to have sustained impact that can help economies grow, businesses thrive, and communities flourish. Among several areas we’re focused on are removing barriers to education for girls and creating economic opportunities for women through programs and policy advocacy.
Our Brands
Leading the Way
Ariel #ShareTheLoad
Since its launch in 2015, Ariel's #ShareTheLoad initiative has been a catalyst for highlighting household inequality in India, challenging entrenched societal norms by asking thought-provoking questions that trigger conversations on issues not often talked about. The initiative has evolved over the years, starting from questioning traditional gender roles to advocating for action and addressing unconscious biases. We know that with Ariel, anyone can get best results, no matter who does the laundry. Then why are men not shouldering their share of domestic responsibility for chores like laundry? This year, Ariel is spearheading a vital conversation, urging men to not just #ShareTheLoad physically but redefine their roles within households as equal partners to share the mental load as well. Ariel is posing a pertinent question – How strong is your HomeTeam?
Whisper #KeepGirlsInSchool
Whisper is raising awareness about lack of period education and has educated and distributed free pads to over 100 million girls and mothers as part of its Keep Girls In School movement. With girls starting periods as early as 8 years of age, the need to create awareness early on is crucial, as 26 million girls can be at the risk of dropping out of school without period education and access to period products.* Studies have found that one out of five girls could be dropping out of school due to lack of period education and access to period products.**In India today, girls as young as 8 years of age are beginning their menstrual cycle, as per several reports, and so are at a higher risk of dropping out from school due to lack of period education. This could lead to escalation in absenteeism and increased drop out rate if they do not learn and are made aware at the right time. Whisper is at the forefront of educating girls across the country about the importance of menstrual hygiene, normalising periods, with an aim to decrease dropout rates caused by insufficient information and lack of access to period products.
*Based on Dasra report by USAID & Kiawah Trust, UNESCO UNFA ASRO report: ‘The precocious period: the impact of early menarche on schooling in India’ 2019 68
**based on Dasra report by USAID & Kiawah Trust
Pampers is reaching out to parents through its hospital program
Our brand Pampers is leading the initiative to reach out to over 6 million new parents every year in India, to help them in their parenting journey and raise awareness on the importance of a diaper for a baby’s health & wellbeing. This program reaches across the expanse of India covering both government and non-government institutions. Pampers has been advocating happy and healthy development of babies since it launched its very first diaper globally more than 60 years ago.