We See Equal
Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.
In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries.
We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.
Advertising & media
As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.
Latest Share the load from #SonsShareTheLoad
Ariel’s simple #ShareTheLoad campaign, which asks some tough questions, has successfully triggered a conversation on equal distribution of household chores between all members of a family irrespective of gender. In 2015, when Ariel launched its first #ShareTheLoad campaign, statistics showed that 79% men thought ‘household chores are a woman’s job’. In 2016, 63% married men thought household chores are a woman’s/daughter’s job while all ‘outside’ work is a man’s/son’s job. However, in 2018, this number was down to 52%, signifying that change has indeed begun.
Education & economic opportunities
Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programmes, we’re helping to make gender equality possible.
Inclusive environment inside P&G
We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.